When a luxury property sits on the market too long, buyers don’t question the home — they question the strategy. That’s exactly why I was excited to take over the sale of this Yaletown penthouse.
After sitting on the market for 316 days, PH 2602 at 289 Drake Street needed a fresh perspective. It was a true penthouse in the heart of Yaletown with so much to offer, yet it hadn’t connected with the right buyer under previous approaches. I saw an opportunity to reposition the home, reintroduce it to the market properly, and create renewed momentum.
The result speaks for itself — this Yaletown penthouse sold in just 3 days, proving that thoughtful strategy, clear positioning, and the right execution can completely change the outcome!
Extended time on market can work against even the best homes. For penthouses in particular, it often leads to:
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Buyer hesitation and overanalysis
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Loss of urgency
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Reduced negotiating leverage
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The perception that something is “wrong”
In this case, the issue wasn’t the penthouse — it was how it was being presented and marketed.
The Reset: Repositioning the Penthouse
When I took over the sale of this Yaletown penthouse, the listing wasn’t simply continued — it was re-launched.
The strategy focused on:
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Repositioning the penthouse within the luxury Yaletown market
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Creating renewed urgency through pricing psychology
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Targeting qualified penthouse buyers specifically
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Elevating the marketing narrative to reflect the lifestyle and exclusivity
Every element was intentional, from messaging to timing
The Result: Yaletown Penthouse Sold in Just 3 Days
The response was immediate.
Within three days, the penthouse 2602 289 Drake Street was successfully SOLD!!
No drawn-out negotiations.
No price chasing.
No uncertainty.
The right buyer recognized the value immediately — exactly what strategic marketing is designed to do.
What Penthouse Sellers in Yaletown Can Learn
If your penthouse has been sitting on the market — or you want to ensure it doesn’t — a reset may be more powerful than a price reduction.
Timing, strategy, and execution matter, especially at the top end of the market.
📍 PH 2602 at 289 Drake Street — sold
📆 316 days before. 3 days after.
🏙️ Yaletown penthouse sold through strategy, not luck
Thinking of Selling a Yaletown Property?
Whether you’re preparing to list or reassessing a property already on the market, the right strategy can change everything.
If you want your home positioned correctly — and sold with confidence — the approach matters as much as the property itself.
For full property details, photos, and floor plan information, view the original listing for PH 2602 at 289 Drake Street. This Yaletown penthouse highlights the lifestyle, layout, and features that attracted the right buyer so quickly after its relaunch.
https://liveyaletown.com/showlisting/627270/yaletown-penthouse-2602-289-drake-street
To truly appreciate the layout, views, and lifestyle this penthouse offers, watch the full video tour of PH 2602 at 289 Drake Street. The walkthrough highlights the scale, flow, and details that made this Yaletown penthouse stand out — and ultimately helped it sell so quickly after relaunch.
If you’re considering selling a Yaletown penthouse or a luxury condo, or if your property has been sitting on the market and needs a strategic reset, I’d be happy to help. Every home requires a tailored approach, especially at the top end of the market. Reach out to discuss a clear, data-driven strategy designed to position your property effectively and achieve the best possible result.
Yuliya Lys yuliya@yuliyalys.com or 604-500-5838
